New porting by Juli Clover for MacRumors.com suggests that the 2021 MacBook Pro models might be picking up design language used by iPhone 12.
“The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as “similar to the iPhone 12″ with no curves like current models.”
Clover is reporting on a new investor note written by Ming-Chi Kuo, who has is finger on the pulse of the Apple hardware supply chain.
I enjoy using my iPhone 12 Pro Max and I love the way the flat sides feel in the hand. I am reminded daily of the classic look and feel of the iPhone 5-series. When I think of a MacBook Pro with flat sides around body and display, I don’t think of iPhone 12, iPhone 5, or even iPhone 4. No, as a long time Mac nerd, I harken back to the Mac that could have possibly inspired the flat side design of the iPhone 4, namely, the 2001 Titanium PowerBook G4.
Compared with the black plastic PowerBook G3 released in 2000, the “TiBook” as fans call it, traded in the curves for clean straight lines and a much thinner design. In the Apple press release, Steve Jobs remarked:
“The all new Titanium PowerBook G4 is the most revolutionary portable computer ever created. Its a ‘supercomputer to go’ in terms of performance, yet it’s thinner and sexier than the best subnotebooks.”
Writing for MacWorld back in 2015, Christopher Phin, has a delightful retro comparison of the then current MacBook Air with a PowerBook G4. It’s worth taking a look at the photos in his article. They show off what a flat edge MacBook Pro in 2021 might look relative to recent Apple Silicon and Intel-powered MacBook Pro designs.
Packed into TiBook’s 1-inch thick body was all the connectivity that a Mac power user would ever want, including Ethernet, USB, FireWire, VGA, and S-Video – all without the need for adapters. Imagine being a MacBook user in 2021 without having to make an expensive trip to Dongle Town.
Could Apple be looking to the 2001 PowerBook G4 as inspiration for a new professional Apple Silicon M1 powered 14 and 16-inch MacBook Pro? I hope so.
One of the great things that I really like about the new iPhone 12-series of smartphones from my favorite fruit company is the return of the iPhone 4 and 5-series flat slides. And the return of the flat sides comes the drop in style flat side Apple Leather Cases. Here’s my review.
What Works Well
There are many third-party cases for iPhones on the market today. I prefer the first-party cases for a few different reasons. Long time readers of this blog will know that I am a life-long Apple customer and fan. So, for me, many times, if there is a first-party accessory available, that is the one I will get.
With that out of the way, I also prefer first-party accessories for their full support of new features. For the iPhone 12-series, that means the ability to use MagSafe. MagSafe is Apple’s new inductive charging solution. Previous iPhone models and cases were compatible with inductive charging. However, with the iPhone 12 leather cases, the charging magnets are integrated with the case. The real benefit of having MagSafe magnets in the iPhone and in the case is that it is easier for the user to align the charging coils. People who receive a lot of vibrate notifications can be assured that the iPhone will stay put on the MagSafe charger – something that was not a guarantee in non-MagSafe inductive chargers.
The case build quality is quite nice too. The iPhone 12 Pro leather cases have a softer touch to them than the Apple leather cases that I used on my iPhone 11 Pro. The edging and seam where the leather meets the soft interior lining mate up well. May Dad thinks that the Apple Leather Cases are slippery. And, in my opinion, new cases are. But once you start carrying them around in backpacks, purses, or jeans pockets, they will wear nicely. With previous versions of the leather case, I found that it took longer to break in the case while wearing dress pants to work every day. Now my iPhone 12 Pro Max mostly sits on my desk or coffee table.
In addition to the feel of the leather, I also appreciate the use of metal volume and power buttons that are built into the case. Pressing the buttons on the case feel satisfying. The button press feels as if there wasn’t a case on the iPhone at all. In my opinion, the metal buttons feel much better than the rubbery caps found on the Apple Clear Case or leather lumps that Apple used on the leather cases for the iPhone 5/ 6 /6S series. In comparison, I think that the metal buttons are just easier to press after having lived with other button options.
Some Room for Improvements
As the saying goes, you get what you pay for. In Apple’s case you are often paying for quality. 1 The Apple’s leather cases are made well, but, before you order one, you have to ask yourself if Apple’s cases are worth it. The iPhone 12 / 12 Pro / 12 Pro Max Leather Case with MagSafe is $59. That’s pretty expensive. If you want to add a Leather Wallet with MagSafe, that will cost you an additional $59. 2. If you are looking for an alternative to Apple’s leather cases, Nomad’s Rugged Case series look handsome and cost less ($49.95).
I also think it is less than great that there is a plastic ridge that rises up around the camera bump. While this protects the glass camera lens, the iPhone is unstable when being used while laying face up on a flat surface. The wobbling of the case irritates me.
Based on my past use of iPhone leather cases in red and yellow, the corners of these cases will wear and patina quickly. In my experience, more so when riding around in jeans pockets. Darker color Apple cases will do the same thing, but they will be less noticeable.
The last think that perspective buys will want to know is that the bottom edge of the iPhone 12-style leather cases are boxed in. That is to say, that there is a single continuous edge around the entire iPhone 12. The first-party cases for the iPhone X/ XS / 11 Pro all featured an open bottom edge. Some people like an open edge with the speaker and Lightening port completely unobstructed. For iPhone 12, the bottom edge should offer more protection for iPhones that are knocked off tables or otherwise dropped. However, if you use an accessory that has a thick cable connector, like the Lightning to 30-pin connector that is in the 10-year-old car that my kids drive, well, maybe the Apple leather case isn’t for you.
A personal gripe that I have with Apple is the product photography that has been used for the leather case. Would it really be a problem to show the case from all sides? As a perspective customer about to spend $59 on a case, I don’t want to be left wondering what the button covers and bottom edge look like. I found it completely aggravating that I couldn’t see those angles on the product page.
If you want the premium fit and finish of an Apple product, you will probably want an Apple Leather Case with MagSafe. You will enjoy using it. Depending on the other iPhone accessories you may have in your life, or if you don’t feel like dropping another $59 or more for accessories on top of the expense of the iPhone itself, you may want to look at the similarly featured less expensive offerings from third-party case makers.
The iPhone 12 Pro Max is one of four new iPhone models that Apple has released as part of the new 2020 smartphone lineup. iPhone 12 Pro Max joins its smaller siblings, the iPhone mini, the iPhone 12, and the iPhone 12 Pro.
Who is the iPhone 12 Pro Max for? you might be asking. In my opinion, the answer to this question is a nuanced one. I feel that iPhone 12 Pro Max is for the person who is a heavy iPhone user and wants the largest possible battery without the need to power packs or add-on battery cases. It is for the person who wants the absolute best camera technology that Apple has to offer. It’s for the person who prefers to use their iPhone for most computing needs without having to move to an iPad or Mac. And, in my case, it is for tech nerds who want an iPhone with the highest tech spec numbers.
In this blog post, I wanted to focus on my first impressions of the iPhone 12 Pro Max from launch day through my first week of use.
iPhone 12 Pro Launch Day
I like to think of iPhone launch day as my Apple community day. You often hear about software developers, journalists, bloggers and podcasters talking about the camaraderie and social networking of Apple’s annual WWDC conference. I’m not a software developer and therefore cannot justify the expense of making the trip to California each year. Just as COVID-19 threw a bucket of cold water on this year’s in-person WWDC, so too did it seriously dampen my mood about getting my new iPhone.
My pre-order went smoothly enough. The entire process lasted about one minute using the iOS Apple Store app. Gone are the days of trying to stay up or waking up at 3:00am EST to order a new iPhone for launch day. Gone are the stressful minutes, or hours, trying to verify your cellular contract information amid wireless providers web server meltdowns in the middle of the checkout process. Ordering my Pacific Blue 256GB iPhone 12 Pro Max was super easy in 2020 and I was able to get an 8:00am pickup reservation at my local Apple Store.
On launch day, reservation windows had been reduced to 15-minute slots. Down from the 30-minute windows of previous years. Again, with COVID-19, this is understandable. My Dad, who placed his order a few minutes after mine, was bumped back to an 8:30am slot. We didn’t know what that meant. Was Apple greatly restricting how many people could be grouped together into a time slot (probably) or were the iPhone 12 mini and iPhone 12 Pro Max, both of which went on sale at the same time, generating a lot of interest from enthusiasts for the smallest and largest iPhone 12? We didn’t know.
We decided to arrive at our local Apple Store at 7:00am. The mall was like a ghost town, and not at all like previous launch days. Apple Store staff where there as was a regional manager. Extra security was present to take temperatures. And that was about it. It was just my Dad and I and a few people in the standby line. We did chat a little bit with the staff that we know and one of the staff brought over a small tray of tester iPhones to play with. It was a weird feeling being so excited that I was privileged enough to be able to buy a new iPhone while the party-like atmosphere was completely absent.
At 8:00am, we were called into the store. A few more people had gathered in both the reservations and stand by lines. I had my MacBook Pro with me in anticipation of being able to activate my iPhone while in the store. I unboxed my new iPhone 12 Pro Max with the energy of a child on Christmas morning. (Thankfully, there were no pink rabbit pajamas.) Any apprehensions that I had about getting the Pacific Blue iPhone over the Silver iPhone immediately disappeared. While I have a preference for Navy Blue – Grassia Standard Blue – went away. Because, you know, it’s 2020, the Apple Store staff were having trouble with activating my new iPhone 12 Pro Max on Sprint, now part of the T-Mobile family due to some crazy back end problem that was out of their control. When I finally got home, I was able to activate my iPhone 12 Pro Max using the automated assistant on the Sprint website. Dad’s iPhone 12 Pro Max activation on Verizon worked without issue. And so, while we both were able to get our phones, and my Dad and I were able to go into the store to get our new iPhones, this year’s launch lacked much of the community aspect, which took something away from the day.
For the 2020 iPhone 12 family, Apple is offering their devices in two distinct sets of colors and finishes along their consumer and professional lines. What does it mean to be a professional smartphone in 2020? I don’t know. I just chalk professional up to be marketing speak for more expensive.
iPhone 12 and iPhone 12 mini come in five colors: White, Black, Blue, Green, and (PRODUCT)RED. iPhone 12 Pro and iPhone 12 Pro Max come in four colors: Graphite, Silver, Gold, and the new Pacific Blue, which replaces last year’s Midnight Green. Where the non-Pro iPhones colors are bright and vibrant, the Pro models have more muted colors. The stainless steel bands on the Pro models are surprisingly shiny and add a nice accent flare to the phones.
When I had read the rumors the last several months that there would be new blue color, I was pretty excited about the idea of getting a Navy Blue iPhone. The blue colors we go are not the blue color that I had in my mind. This touched off a weeks long Silver vs. Pacific Blue internal debate running from the Apple event in October right up until pre-order week in November. I finally decided on the Pacific Blue model about 48 hours before iPhone 12 Pro Max pre-orders started. It is a nice color, even if it isn’t my preferred Navy Blue. Part of my debating over the color had to do with the iPhone 12 Pro or iPhone 12 Pro Max looking different in every pre-release photo I saw. Apple’s use of dark shades in this year’s product pages on Apple.com were way to dark in my opinion. When I am about to spend the kind of money that Apple chargers for their Pro iPhones, I want to be able to clearly see the product they are selling. Throw COVID-19 distancing protocols on top, and for all practical intents, you couldn’t get in the store to see the already shipping iPhone 12 Pro before iPhone 12 Pro Max pre-orders going live. The what-color-is-it game continues even after purchasing my iPhone 12 Pro Max. Sometimes I look at my iPhone 12 Pro Max and it looks like a slate grey. Other times, under different lighting conditions I feel like it looks more like a darker blue. It’s weird. In the end, am glad that I picked Pacific Blue. The big color question now is: what color leather case should I get? Baltic Blue isn’t Pacific Blue and Navy Blue is only available in the silicone case.
iPhone 12 Pro Max Physical Design
The iPhone 12 Pro Max, as the name implies, is physically the largest iPhone on sale this year. I had been a member of the “Plus Club” (#MykeWasRight) having purchased the iPhone 6S Plus and the iPhone 7 Plus, so I knew what I was going to be in for with the Pro Max. If you are looking for an iPhone that you can use one-handed, look at one of the other three iPhones 12 models. Having returned to the larger iPhone, there has been a lot of iPhone gymnastics going on this past week; a potentially risky situation especially for me since I do not buy AppleCare+ for my iPhones. I refuse to sully the aesthetics of iPhone with a PopSocket. At best, with the iPhone 12 Pro Max resting on my pinkie finger, I can reach to about the middle of the screen with my thumb. In the hand, iPhone 12 Pro Max feels taller than iPhone 11 Pro, the phone I’m upgrading from, but does not feel top heavy.
Over the last three years, I have been using the iPhone X-style Pro model iPhones with their 5.8-inch diagonal screens. That was larger than the 5.5-inch screens in the Plus models. Thanks to Apple’s edge-to-edge OLED displays, the iPhone X-series iPhones were able to deliver Plus size displays in a smaller handset which I have really come to like. With the iPhone 12 Pro Max, Apple was able to deliver an iPhone with a 6.7-inch Super Retina XDR display, with a screen resolution of 2778 x 1284 and 458 pixels per inch. All of this is to say that Apple has developed a larger display while keeping the same approximate footprint as the iPhone 7 Plus. (There are other Plus and Max sized iPhones, however, I am using the iPhone 7 Plus as a reference because it is the one I have in my collection.) I find the larger display in the Pro Max to be more immersive than that of my iPhone 11 Pro. During the day, I find that the iPhone 12 Pro Max’s screen is both bright and crisp in both outdoor and indoor lighting conditions. I feel that reading content like newspaper articles on iPhone 12 Pro Max is a better experience. Normally, I wind down at the end of the day watching some of my favorite video content in bed with my 10.5-inch iPad Pro. For the past week, I have been using the Pro Max. In a darkened room, the OLED display really looks good in my opinion. Colors look brighter and the blacks look inky black. Regardless of whether I’m watching an archival NASA video or a recent superhero movie, the display on iPhone doesn’t disappoint. I am looking forward to a future iPad Pro model that has a Micro LED screen which will more closely replicate the color contrast without the light bleed through of OLED displays.
With the introduction of the iPhone 12 product line, Apple has returned to the class, perhaps retro, look of the iPhone 4 and iPhone 5-series iPhones. Together, I used the iPhone 4S and the iPhone 5S as my daily carry iPhones for about three years. I really enjoyed their straight lines and sleek look. While I enjoyed using the iPhones in between the iPhone 6 and iPhone 11 Pro Max, I really disliked the rounded edge sides. My iPhones have gone flying off of desks, tables, and nightstands more times than I care to admit. I am really excited for the return of the peace of mind that flat sides bring while picking up my iPhone. I think the iPhone 12-series has a refined look and feel that builds on the design of the iPhone 4 and 5. The iPhone 12 Pro Max has the same flat sides as its predecessor iPhones. Unlike the earlier iPhones, iPhone 12 Pro Max has front and back glass that are flush with the stainless steel band around the iPhone. iPhone 4 has more of an ice cream sandwich where the front and back glass rise above the metal antenna band. iPhone 5 got closer to the flush design of the iPhone 12 by using a chamfered antenna band. With iPhone 12, Apple rounded the steel band, so it doesn’t feel sharp in the hand while keeping metal and glass flush with one another. iPhone 12 replaces the round volume control buttons with rounded rectangles which I think makes them easier to find and press in such a tall iPhone when I am not using my AirPods. Rounded sides vs. flat sides as the true iPhone design debate aside, in my personal opinion, I prefer the look and feel of flat sides and am looking forward to this design for the next few years to come.
iPhone 12 Pro Max Camera System
My decision to move up to the Pro Max this year included a few different factors. Screen size was one. OLED was another. The larger physical battery definitely makes the list; however, I don’t consider myself a heavy iPhone user. I think that the single technical specification that drove me to the iPhone 12 Pro Max over the iPhone 12 Pro is the new camera system. I am no camera nerd. By spec lists, the iPhone 12 Pro Max has the best camera system Apple has to offer in their lineup. The iPhone 12 Pro Max camera system is by no means the best camera system out there. Arguably, the computational photography and machine learning that Google packs into Android is better than Apple’s. If you are looking for the best optical zoom, you will want to look at the Samsung Galaxy Note 20 Ultra with its 5x optical zoom or the 50 optical zoom on the Huawei P40 Pro Plus. For advanced as these niche flagship phones are, they don’t run iOS, and therefore are deal breakers.
iPhone 12 Pro Max has a 2.5x optical zoom on the telephoto lens and optical image stabilization on the sensor. Previous OIS was done by floating the lens, but in iPhone 12 Pro Max, it is the sensor itself that floats. The camera specs listed on Apple’s website for the iPhone 12 Pro Max’s camera system sound impressive to the uninitiated camera user like me. For me, I just want the best possible camera that I can carry around with me in an iOS device.
With a larger iPhone comes a physically larger battery. The energy needed to drive a physically larger screen is one reason for using a larger battery. According to a blog post written by Joe Rossignol for MacRumors, the iPhone 12 Pro Max has a 3,687 mAh battery. iMore‘s Joe Wituschek notes that the iPhone 12 and iPhone 12 Pro share the same 2,815mAh battery. For comparison, Rossignol reports that the iPhone 11 Pro Max’s battery was rated at 3,969. In a separate post for MacRumors, Rossignol writes that the iPhone 11 Pro has a 3,046 mAh battery on board. The battery rating break down like this:
These look like the kind of stats that you would expect to find on the back of a baseball card. But what does all of this mean for everyday usage? I am not a heavy iPhone user by any stretch of the imagination. When I am home, I prefer my 10.5-inch iPad Pro. For the past week though, I have been using the iPhone 12 Pro Max almost exclusively, spending about four hours a day on iPhone, which works out to be about 185% increase according to Screen Time. I have a typical usage pattern. My usage primarily consists of browsing the web with Safari, reading newspapers (The Wall Street Journal, The New York Times, The Washington Post, and a local paper) in their native iOS apps, listening to locally stored and streaming podcasts and music in Overcast and the Apple Music app, respectively, with and without AirPlay 2 or my AirPods. I use Tweetbot to check in on Twitter. You get the idea. Setting aside that the iPhone 12 Pro Max has a brand new battery which is operating at peak performance, I was getting about 2.5 – 3 days of battery life out of the Pro Max. I didn’t get anywhere near the 20% mark to shift into low power mode. Obviously, our usage patterns will vary and so will our results.
iPhone 12 Pro Max Accessories
I am not a fan of the massive camera bump, or should I say, camera plateau, in an iPhone to date. There is no way that iPhone 12 Pro Max will lay flat on a desk when it is face up. With previous iPhones with a camera bump, the first-party Apple cases leveled out the iPhone so it would lay flat. Not true with the iPhone 12 Pro Max Apple cases. I purchased the Apple Clear Case with MagSafe for launch day. I was saddened to see that there is a plastic ridge that extends up above the camera lenses. The iPhone XR Apple Clear Case also suffers from this same affliction. I’m sure that there are other third-party cases that offer a case that sits flush with the camera bump, but I am disappointed that there does not appear to be a first-party case option that allows iPhone 12 to lay flat on my desk.
Unfortunately, the ridge around the camera cutout is not my only problem with the Apple Clear Case with MagSafe. The bottom edge of the case has a protrusion that extends out beyond the stainless steel antenna band. If you were to try to stand the iPhone 12 Pro Max up along the bottom edge with the Clear Case with MagSafe on, the phone would tilt toward you. This is no doubt for added drop protection for the bottom corners and bottom edge. When holding the iPhone 12 Pro Max, the grip I have settled on is one such that I hold the edges with my thumb, middle, and ring fingers, with my index finger providing support on the back and my pinkie finger is left at the load balancing finger. Which is fine for short periods of time, but for that plastic ridge along the bottom starts to irritate my finger. This isn’t simply a case of Apple arrogance and customers holding their iPhones wrong. The iPhone XR Clear Case has a much smaller ridge that doesn’t cause discomfort while holding it. For the sake of argument, I will grant you that the iPhone XR’s aluminum body frame helps make it lighter than the iPhone 12 Pro Max and it’s stainless steel frame. That said, I would have much preferred if the Clear Case with MagSafe bottom ridge sat flush with the bottom edge of the iPhone.
This are nit-picky details to be sure. For the cost of iPhone 12 Pro Max and upscaled pricing for accessories, I feel that iPhone 12 Pro Max should not leave me with these grating annoyances that remind me of a table with an uneven leg. If you are the kind of person who will find these details annoying also, Nomad and Spigen have some handsome looking cases without the annoying ridges.
Starting with iPhone 12 is a new line of accessories using the new MagSafe system. Long time Apple followers will recall the beloved and now discontinued MagSafe and MagSafe 2 MacBook charging system. While the two charging systems share the same name, they are not the same thing. MagSafe accessories for the iPhone 12 family do more than just charge your phone. MagSafe now includes a family of products including chargers, cases, and accessories such as wallets and mounting accessories.
As the name implies, MagSafe works by embedding magnets in the iPhone 12 body and in the accessories. Along with the iPhone 12 Pro Max and the Clear Case, I also purchased an Apple MagSafe Charger to use with my MacBook Pro USB-C charging brick that I keep on my desk. There is a satisfying thunk sound when the MagSafe Charger mates up with the iPhone 12 Pro Max with or without its case on. The key takeaway when reading about the MagSafe Charger is that the charging pad will always properly align to allow inductive charging to begin. iOS 14 now has a large animated graphic that popup on screen to show that charging has begun. I personally haven’t experienced any alignment problems charging my Qi compatible iPhones on my Mophie Wireless Charging Base, but I can see how this could be problem for people who use their iPhone caseless or get a lot of notifications when vibration is turned on. For these folks, MagSafe is clearly the answer. I should also note that MagSafe is not compatible with Apple Watch. My biggest complaint with the MagSafe Charger is that the permanently attached charge cable feels thin and flimsy compared with the USB-C charging cable that comes with the MacBook Pro and the Apple USB-C to Lightening cable. For $39 for a charger without a power brick, I expect a better cable.
The AirPower charging mat, which was ultimately killed between announcement and becoming a shipping product would have solved the dream of having one first-party charging solution for iPhone, Apple Watch, and AirPods. The unfortunate reality for AirPower was that thermals and physics kept it from existing. Apple’s new MagSafe Duo Charger will charge an iPhone or AirPods and a Watch, but not all three at the same time.
MagSafe accessories are stackable, meaning that you can put your iPhone 12 into a MagSafe case and then attach a second MagSafe accessory such as the MagSafe Charger or the Leather Wallet with MagSafe. Obviously, you can’t use a MagSafe Charger through the Leather Wallet Case. Your mag stripe cards will thank you.
While the magnets used in the MagSafe system for iPhone 12 is strong enough to hold a case or MagSafe charger in place, I am not prepared to trust important cards like a driver’s license or credit card to the Apple Leather Wallet with MagSafe. The wallet case is shielded from the magnets, so there is practically no risk of demagnetizing your cards. However, with testing on my MagSafe Charger puck, I am easily able to disengage the magnets with a small amount of force on the edge of the puck as I pick up my iPhone. There are also lots of videos on YouTube of reviewers shoving their iPhone 12 into jeans pockets and having the wallet case slide right off. if I ever get back to a point where I am wearing dress pants or suits to work on a regular basis, I might revisit the wallet case for my business ID card with a company issued iPhone 12. Until then, my cards will remain in my traditional wallet.
5G Cellular Service
Have you heard? With Verizon 5G and the iPhone 12, 5G Ultra Wideband cellular data just got real?! If you watched the Apple “Hi, Speed” keynote presentation, you know how over the top Apple and Verizon were about promoting the benefits of 5G. On Verizon. And others. But mostly Verizon 5G Ultra-Wideband. Only from Verizon.
Of all the technical features of iPhone 12, from the new industrial design, the new Pacific Blue color, the incredibly powerful A14 Bionic system on a chip, cameras, and MagSafe, high speed 5G cellular networking from Verizon, AT&T, and T-Mobile/Sprint just doesn’t get me out of bed in the morning. Or any other time of day, really. Look, if you have a new iPhone 12 – all of which have 5G radios in them – and you happen to be in precisely the right spot, you can get incredibly fast download speeds. There are a lot of caveats to getting the kinds of download speeds that wireless carriers, and Apple, are shamelessly promoting, in my opinion. Don’t take my word for it. Just watch Joanna Stern’s comical video on 5G for the Wall Street Journal. Marques Brownlee also has a fantastic 5G explanation video. You will note that both reviewers claim that under perfect conditions, download speeds can be well over 1,000Mbps. Upload speeds and battery life can be subpar. Also, sustained use of the 5G radio will cause the 5G phones to potentially heat up depending on how hard they are working to maintain that super-fast connection. In my limited testing near my house, near my office, and at my daughter’s college campus dorm, I was getting SpeedTest results of 181Mbps, 132Mbps, and 144Mbps respectively. Clearly, the best days for 5G are still ahead of us. All complaining about 5G aside, I have noticed that I am now usually getting 3-bars of 4G LTE signal where I was only usually getting 1-bar of coverage on my iPhone 11 Pro. Naturally, your mileage will vary based on your location and use cases.
As I wrote a few weeks ago, the new iPhone 12, starting at $629, is the iPhone that most people should by. Apple’s 2020 line up of iPhones offer customers seven different handsets and price points to choose from. Add in zero-interest monthly payment options from Apple and wireless carriers, and most people who would like a new iPhone this year can find one that will fit their budget. If you know you want an iPhone 12 Pro Max, you can place an order today on Apple.com. Pricing starts at $1,099 for the 128GB version, $1,199 for the 256GB model, and tops out at $1,399 for the max-ist Max model. Unlike previous year’s iPhones, Apple no longer packs a charging brick in the box and has changed the included charging cable from Lightening to USB-C. For nerds, that will be fine as a lot of us have USB-C charging bricks and cables already. If you haven’t purchased a new iPhone in a while, you will want to plan to get a $19 20W USB-C Power Adapter too. A MacBook Pro or iPad Pro USB-C power adapter seems to work fine too if you have one handy.
If you have a 2018 iPhone XS Max or 2019 iPhone 11 Pro Max, there are very few reasons to upgrade to the iPhone 12 Pro Max outside of a desire to have the newest of new iPhones. If you have iPhone 8 Plus or older iPhone, and you don’t mind making the move from Touch ID to Face ID, now is a great time to upgrade. If you feel that a 6.7-inch diagonal screen is just too much iPhone for you, then consider the physically smaller iPhone 12 mini or iPhone SE (2020). If 2020 is your year to upgrade to a new iPhone, I suggest that you get the best iPhone you can afford and enjoy it for all it is worth for as long as you can before upgrading again without regret.
For a tech nerd like me, the siren call of what’s new and what’s next is too strong to ignore. I am already looking forward to my Dad and I standing in line next year.
Yesterday, the second half of the 2020 iPhone line up opened for pre-orders, with customers now able to place orders for iPhone 12 Pro Max and iPhone 12 mini. Last month, Apple began selling the more mainstream iPhone 12 and iPhone 12 Pro.
Size Does Matter
For 2020, Apple has introduced four models of iPhone 12 and split the rollout across October and November. Rolling out iPhones across multiple months is similar to the iPhone 8 and iPhone X rollout from a few years ago.
Up first was iPhone 12 and iPhone 12 Pro. These really are the iPhones that most people should by. In my opinion, the iPhone 12 and iPhone 12 Pro are so close in specifications, you really should get the iPhone 12 with a starting price of $829. The only option upgrade I would recommend, regardless of which model you ultimately order, is to bump the storage up to 128GB or 256GB. Again, in my opinion, in 2020, buying an iPhone with 64GB of storage is a really bad idea because you will fill it up too quickly with video, photos, and music for example.
Then, in November, Apple will rollout the iPhone mini and the massive iPhone 12 Pro Max. If you have not been following closely, unlike the iPhone 11 Pro and iPhone 11 Pro Max, where the only difference between the two was physical body size, in 2020 iPhone 12 Pro and iPhone 12 Pro Max have different camera systems. Spec wise, the iPhone 12 Pro Max has a larger ƒ/2.2 aperture telephoto lens over a ƒ/2.0 lens on the iPhone 12 Pro, the new sensor-shift optical image stabilization system, a slightly larger battery, and a 2778-by-1284-pixel resolution at 458 ppi over the 2532-by-1170-pixel resolution at 460 ppi Super Retina XDR display in iPhone 12 Pro. While the iPhone 12 Pro Max has a 6.7-inch diagonal display, the largest ever in an iPhone, Apple was able to keep the iPhone 12 Pro Max about the same body size as previous Plus and Max models.
This year, I decided to pre-order the iPhone 12 Pro Max. There were several items that I needed to consider before purchasing this year’s iPhone upgrade. For me, the improved camera features pushed to order the iPhone 12 Pro Max. Color played a role in this year’s decision too. iPhone 12 Pro comes in refreshed colors: Graphite, Silver, Gold, and the all new Pacific Blue. I am partial to a navy blue, but in my opinion, Pacific Blue is not “Grassia Standard Blue”. I waffled back and forth between Silver and Pacific Blue since Apple’s “Hi, Speed” event last month. On Tuesday, I finally settled on Pacific Blue.
2020 is the first year in which Apple will not be putting a charging brick or EarPods in the iPhone box, meaning, you may need to order additional accessories, thankfully, at a reduced price, if you or your family relay on in box accessories as replacement spares.
This year, I decided to order the iPhone 12 Pro Max Clear Care with MagSafe and a new MagSafe Charger. Like all models of iPhone 12, the MagSafe Charger does not come with a charging brick either. I plan to use a USB-C MacBook Pro charging brick to charge my iPhone 12 Pro Max with the MagSafe Charger. I like the MagSafe Duo Charger, a MagSafe charging mat for charging an iPhone and Apple Watch at the same time, however, that $129 accessory is not yet on sale. Finally, when thinking about accessories, keep in mind that while the iPhone cable is still Lightening on the iPhone end of the cable, the other end of the cable has changed from USB-A to USB-C. If you do not have the correct combination of chargers and cables on hand for your new iPhone 12, you may need to purchase one or both this year.
iPhone 12 mini and iPhone 12 Pro Max go on sale this coming Friday, November 13.
This past Tuesday, on October 13, during their “Hi-Speed,” virtual keynote event, Apple unveiled not one, not two, but four new iPhones. For the 2020 iPhone line up, we have iPhone 12 mini, iPhone 12, iPhone 12 Pro, and the iPhone 12 Pro Max.
Now, most people do not and should not upgrade their iPhone every year. for people upgrading from older iPhones – 6s, 7, 8, or X-Series, iPhone 12 will have some really nice improvements. There is even something for tech enthusiasts who upgrade every year just so that they have the shiny new thing. So, let’s get into what Apple announced.
iPhones 12 – More Choices Than Ever
iPhone 12 comes in new colors for 2020. Apple has gone all in on their new iPhone 12 Blue and iPhone 12 Pro Pacific Blue colors. iPhone 12 also comes in a new (PRODUCT)RED, and Green, as well as the old standards Black and White. Unlike the White iPhone 4, the While iPhone 12 is on track to launch at the same time as the Black one. What a difference 10 years make. For the iPhone 12 Pro models, the available colors are Silver (White), Graphite (replacing Space Grey), a 14-karet Gold (filling in for a pink Rose Gold), and the previously mentioned new Pacific Blue replacing last year’s Midnight Green. I mostly like this year’s colors. They are in line with the new colors for the 2020 iPad Air and Watch Series 6. I like this year’s Gold color over last year’s iPhone 11’s Yellow. For me, Blue has been the biggest upset. I really like the iPhone 12 Blue – I’ve always been a fan of navy blue – the Pacific Blue of the iPhone 12 Pro is a letdown. When it comes to color verses features, features win, and so I’ll miss out on the fantastic looking Blue and order my iPhone 12 Pro in Silver again this year. Your milage will vary based on personal preferences and the importance of color as a personal expression.
Apple announced four new iPhone 12 models this year in three different size classes. iPhone 12 ($799US starting base price) is the new iPhone that I recommend that most people buy. It offers the best balance of features, price, and performance. From there the choices, let a little more difficult. The iPhone 12 Pro ($999US starting base price) offers an improved camera system with the inclusion of a telephoto camera, 4x optical zoom, the ability to record 60fps rather than 30fps Dolby Vision HDR video, and a LiDAR depth sensing scanner on the back. The LiDAR scanner will help with faster auto-focus in low light conditions and be able to make 3D maps of the environment like the 2020 iPad Pros can. Unlike last year’s iPhone 11 Pro, the iPhone 12 Pro is slightly taller with a 6.1″ diagonal screen compared with a 5.8″ screen on the 11 Pro. iPhone 12 and iPhone 12 Pro have the exact same dimensions, with the iPhone 12 being slightly lighter, weighing in at 164g verses 189g.
The new iPhone 12 mini and Pro Max round out the iPhone 12 line with features that are, in my opinion, designed for specific groups of Apple customers. The iPhone 12 mini is the least expensive iPhone this year, which will automatically made it popular, but is focused on customers who preferred the smaller size of the iPhone 5-series on which this year’s iPhone design is inspired by. iPhone mini has a 5.4″ diagonal screen which is larger than the iPhone SE (1st Generation) 4″ screen, the 4.7″ screen on the iPhone SE (2nd Generation), but smaller than the 6.1″ screen on the iPhone 11 and the X-Series iPhones. So, while iPhone 12 mini is the smallest screen size this year, is fits in between the iPhone SE (2nd Generation) and the iPhone 12 in terms of screen size and physical dimensions.
iPhone 12 Pro Max, on the other hand, is the largest iPhone in the iPhone 12 family, with a gigantic 6.7″ diagonal Super Retina XDR display. With a larger screen and the highest screen resolution (2778 x 1284 at 458ppi) in the line, the iPhone 12 Pro Max will be able to show you the most content on a single screen or give you the best options for zooming up the user interface and screen text, since we’re all getting older. iPhone 12 Pro Max is equipped with a larger battery and 6GB of RAM as compared to the 4GB of RAM on the non-Pro iPhone 12 models. Unlike recent iPhone X-series iPhones where the Pro and the Pro Max have the same camera system, the iPhone 12 Pro Max returns to the “bigger is better” mindset of the iPhones 6, 6s, and 7-series where the larger Plus models had an improved camera system over their smaller siblings. I’m sure that will be a bummer for some iPhone X-series users who liked the idea that both iPhones had the same camera system and they were only picking the size that they preferred. This year, the size verses camera specs decision will be harder, with some people opting for the tradeoff for a smaller form factor. In my opinion, most customers won’t notice the difference in the cameras systems, so if you perform the iPhone X/iPhone 11 Pro size, you won’t be missing out. For people who take a page from Tina Turner’s playbook and want “Simply the Best”, in 2020, that will be the high-end iPhone 12 Pro Max this year.
Storage space may be a consideration for you depending on how much you are willing to spend. The iPhone 12 and iPhone 12 mini both start at 64GB of storage space while the iPhone 12 Pro and iPhone 12 Pro Max start at 128GB. While I am glad that we have left the dark ages of 16GB and 32GB base iPhone configurations behind, if you like to take a lot of photos and shoot lots of video, 64GB may get cramped if you also like to keep other digital media stored locally on your iPhone. Unless you stream everything, I recommend that almost everyone upgrade to 128GB of storage. Based on my usage, 256GB is the sweet spot. Heavy users who have to have virtually of their stuff with them all of the time will want to dial up the maximum 512GB storage tier on iPhone Pro models.
With the introduction of the 2020 handsets, Apple has completely ditched LCD displays and opted to put Super Retina XDR OLED screens in all four version of iPhone 12. This means that anyone purchasing an iPhone 12 will have a display that is able to better display photos and videos that have darker and lighter areas making for images that look more vivid with P3 wide color on a High Dynamic Range (HDR) and organic light-emitting diodes (OLED) panel. I particularly enjoy the deep, inky blacks that OLED and HDR provide when watching videos in a darkened room without the white light of an LCD bleeding through the screen.
iPhone 12 Pro models also sport a new, ever so slightly thinner bezel, to which I can discern a difference in from product photography, and, in my opinion, the much better looking polished stainless steel frame rather than the aluminum bands on the non-Pro models. And thankfully, thankfully, the return of the flat side industrial design that was originally introduced on the you’re-holding-it-wrong iPhone 4, and refined on the iPhone 5, and most recently re-refined on the iPad Pros from 2018. I always felt that the flat edge design was much easier to pick an iPhone that is lying flat on a table than the rounded edge iPhones.
The new iPhone 12 models are packed full of new features. iPhone 12 comes with a new, more durable screen glass that was developed in cooperation with Corning, called Ceramic Shield. According to Apple, the infusion of ceramic crystals into the glass, makes the display more resistant to breakage from drops while keeping the glass covering crystal clear. Parents of teenagers and drop prone adults who like to go caseless should feel better about Ceramic Shield. While I applaud anything the makes expensive smartphones made out of glass front and back panels more durable, I plan on slapping a Spigen EZ Fit GLAS.tR Slim screen protector on my new iPhone 12 Pro Max because I can’t stand the idea of scuffs or scratches in my iPhone screen. This is also a really good place to mention that the new Ceramic Shield glass is only on the front of the iPhone 12. The back glass remains unchanged from last year. And, if repair pricing for iPhone 12 models follow those of iPhone 11 and iPhone X-series devices, the back glass will be more expensive than the front glass to replace since the rear of the iPhone also contains the wireless charging coil. If you iPhone travels around au naturel, as in without a case, or you are prone to having butter fingers, I suggest you also add an AppleCare+ plan to your purchase.
iPhone 12 is also powered by the Apple A14 Bionic System on a Chip (SoC) which is packed with new improvements. First off, the A14 is built on Taiwan Semiconductor’s new 5nm fabrication process. Smaller fab sizes generally relate to better power efficiencies. Also on board are six CPU cores, two for high performance operations, and four for energy-efficient cores. Apple doesn’t like to talk about RAM as in Memory, on their iOS/iPadOS devices like iPhone and iPad. But people who are in a position to know report that the A14 Bionic has 4GB of RAM in the iPhone 12 and iPhone 12 mini models and bumps up to 6GB of RAM for iPhone 12 Pro and iPhone 12 Pro Max. Apple has also improved the year-over-year performance of the GPU engine as well as the Neural Engine, the component that powers all of the on-device machine learning features of iOS and iPadOS 14.
Charging your iPhone is both all-new and the same this year. You can continue to charge your iPhone 12 with your existing Lightening cables and inductive Qi chargers. New in iPhone 12 is a new form of Qi inductive charging called MagSafe, reusing the name of the magnetic charging systems before the switch to USB-C charging. MagSafe addresses one of the consistent complaints that I see with regard to Qi charging which is that if you do not precisely align the iPhone with the charging mat, your iPhone won’t charge. MagSafe works by using magnets to auto-align the iPhone with the charging coil inside the inductive charger. This is very similar to the charging system on Apple Watch, and my old fav, the Palm Pre and Touchstone charger. The new MagSafe system can charge iPhone 12 models faster than previous generation Qi chargers, however, to obtain the new 15w charging speeds, you will need to purchase a new MagSafe charger to do it. The stock 1-meter Apple MagSafe charger will set you back $39. What was left unsaid is that you will also need a USB-C power adapter to plug the MagSafe charger into, since neither a new iPhone 12 nor MagSafe charger come with a power adapter. But more on that later. If you use a previously purchased Qi charger, like the Mophie wireless charging pad that is sold by Apple, you will continue to get the 7.5w charging speed. Charging speeds by Lightening cable are unchanged. Apple also states that iPhone 12 are fast-charge capable, and that with an Apple 20W or higher power adapter, users can expect a 50% charge in about 30 minutes.
5G Cellular Networks
With the iPhone 12 launch, Apple is making a colossal marketing effort around 5G cellular networking. This isn’t surprising as the three remaining wireless carriers in the United States, AT&T, T-Mobile, and Verizon are pushing 5G networking as the next big thing. Apple is leaning on 5G so hard this year, Apple CEO Tim Cook turned over the Steve Jobs Theater stage to Verizon CEO Hans Vestberg for a full four minutes. And then, whenever possible, make sure to state that all four iPhone 12 models are 5G network capable. What was left unsaid, however, is that you may need to change your cellular plan to gain access to your carrier’s 5G network (which I do), there might be a cost increase for 5G networking (I’m reviewing my carrier’s plans and pricing) and that you need to be in range of a 5G cell tower.
5G networking is notoriously spotty when attempting to get the best speeds out of the 5G network. This is due to the radio frequencies and how well they travel and how strong the signal is inside buildings. Under real world conditions, I do not expect many people to get anywhere near the kinds of download speeds that show up in flashy 5G advertising by the carriers and by Apple. 5G is incredibly complex and comes with a lot of asterisks, hanging chads, and dangling participles. Rene Ritchie has a great 5G explainer video on his YouTube channel and Joanna Stern did a fantastic video for the Wall Street Journal on real-world performance back in July 2019 using 5G Android phones which already have 5G radios in them. Needless to say, I am still not sold on 5G cellular networking and would prefer to have reliable 4G LTE speeds, because, damn it, whenever I need to download something larger than a podcast on the go, it always seems to take forever.
And don’t even get me started on AT&T’s “5G E” rebranding of their 4G network stunt.
What’s Not in the Box
Apple for many years has played up how environmentally friendly their devices are. This year’s iPhones continue this tradition. But, before clicking or tapping that Buy with Apple Pay button, remember that Apple will no longer be including a charger or EarPods “free” in the box anymore. Also keep in mind that this year’s Lightening cable will be USB-C to Lightening, and not USB-A to Lightening. USB-A is the standard flat rectangle style plug that has been found on our computers and wall chargers for over a decade now. USB-C is a more recent version of the USB standard. While USB-C has made it to modern Apple and Windows notebooks, and things like the Nintendo Switch, you are likely to have more USB-A power adapters in your house than USB-C adapters. Plan your pre-order purchases this year accordingly. Similarly, if you prefer wired ear buds, and you need a new pair, they won’t be in the box this year. This will no doubt rankle some customers who will be unprepared for this change. I love living the AirPods wireless ear bud lifestyle and have access to USB-C chargers and computers, so it won’t be much of a problem for me and my fellow tech nerds. I would rather that Apple provide USB-A cables in the box and let nerds order USB-C cables and adapters as needed. Such is the price of progress and Apple will be able to weather the storm. After all, it’s not like they are switching the iPhone connector from Lightening to USB-C.
For most users, the iPhone 12 is the model to purchase. iPhone 12 starts at $829 before Verizon and AT&T $30 discounts. The 128GB iPhone 12 is $50 more expensive coming in at $179. If you want a more pocketable phone, the iPhone 12 mini is the iPhone for you. Tech enthusiasts should go with the 256GB iPhone 12 Pro ($1,099). And for those people who just want the one with everything will set a pile of money on fire and go with the iPhone 12 Pro Max with 256GB of storage ($1,199) or the 512GB version ($1,299). When planning your purchase, also consider the accessories you will need, such as first and third-party cases, charge cables, power adapters, all-in-one charging stations, and AppleCare+ coverage, which starts at $8.29/mo. Pre-orders for iPhone 12 and iPhone 12 Pro are open now and begin shipping on October 23. iPhone 12 mini and iPhone 12 Pro Max pre-orders open on November 6 and are expected to begin shipping on November 13.
What is Alan Getting?
At this point, I haven’t finalized my iPhone configuration yet. I know that I want to get the iPhone 12 Pro Max with 256GB of storage. I want the Pro Max over the Pro for the high-end camera. Since the iPhone 11 Pro 5.8″ screen size is shifting up to 6.1″ with the iPhone 12 Pro, why not go up to the larger 6.7″ screen size? I was really looking forward to a dark blue iPhone and the Blue iPhone 12 fits the bill. Alas, the iPhone 12 Pro’s Pacific Blue is a little too green for my tastes, so I think I will be getting a Silver iPhone 12 Pro Max. That might change after I am able to see an iPhone 12 Pro Pacific Blue next weekend when they are in my local Apple Store. In terms of accessories, I plan on getting the new Apple MagSafe charger and iPhone 12 Pro Max clear case now. Later on, I will be looking into getting either the Apple iPhone and Apple Watch charging mat, which was mentioned, but is not available yet, and a navy blue-style leather Apple case. I like my iPhone to lay flat on my desk, so I don’t expect to purchase one of the new MagSafe leather wallets. Further down the road, I will get a pair of AirPods Pro, but for now, my AirPods 2 are working well.
I have been thinking about subscription services a lot lately. Newspapers, cable TV and streaming services, and most recently, podcast subscriptions. The only Apple subscriptions that I currently have are iTunes Match (yes, it’s still a thing) and the iCloud 200GB storage plan so I can share my iCloud storage space with my family using the Family Sharing feature.
One-Time Transactions vs. Recurring Revenue
Back in a time before the App Store, consumer software was a one-time transaction. Think back to how you purchased productivity software at the consumer or “prosumer” level a decade ago. You purchased a new PC and the software came pre-installed and you used it. Prosumers might have purchased big packages like Microsoft Office or Adobe Photoshop. You paid hundreds of dollars up front and ran the software until you needed a feature that was in a newer version or would no longer run on your PC’s operating system after an upgrade, at which point, you would purchase the software again. To reward customer loyalty, software developers would often offer customers a discount on the purchase of the current version.
For businesses customers, the software model worked differently. Business customers would purchase a software license and with it, annual support agreements. Annual support agreements gave IT departments access to frequent software updates and technical support. The annual software maintenance agreements would typically run between 20-30% of the original purchase price.
Fast forward to today. Subscription services are a lot like the maintenance agreements, where each subscription provides the software developer with a sustained revenue stream in exchange for regularly updated software packages.
App Store and the Race to the Bottom
With the introduction of the App Store on July 10, 2008, the consumer software model was forever changed. The iOS App Store was the point in time the popularized the idea of paying for software once and then getting free updates for life. The problem with that model is that it is not sustainable long term. Eventually, you will reach a peak customer base. When no new purchases coming in, there is no revenue to sustain development efforts. The lack of an upgrade system in the App Store further complicated matters. In the App Store, there was no way that developers could release, in effect, a 2.0 upgrade of their product and charge existing users a fee to recoup the development costs for the new features. To try and get customers to buy software, developers kept lowering and lowering prices to the point where many people would scoff at the idea of paying, $9.99, $4.99, $1.99 or even 99-cents for a game or app. This model, several years on, has proven to not be sustainable.
Then, in 2016, Apple introduced the idea of app subscriptions. Rather than purchase an app, you subscribed to the app or a family of related apps from a single developer. You got the software for a monthly fee. Some developers offer a slight discount when a subscription is purchased annually. In exchange for the recurring subscription fee, developers would have the capital to fund the further development and support of their software.
The notion of software subscriptions are not new. Looking to corporate IT solutions, annual software maintenance programs have essentially been rebranded as subscription services. Software subscriptions are also known as software-as-a-service, or SAAS – because IT loves acronyms. I first noticed SAAS software with the introduction of the Microsoft Office 365 service, now known as Microsoft 365. About the same time, Adobe started talking up their subscription product suite, Create Cloud. The Microsoft 365 and Creative Cloud SAAS subscriptions offer customers a lower annual software cost in exchange for software suites with guaranteed feature enhancements and bug fixes. I happily moved from a retail one-time purchase of Microsoft Office 2007 to Office 365 and Office 2013. Rather than spending $400 every few years, I would spend $99 annually. In exchange for my Microsoft subscription, I could share Office with my family and get additional OneDrive storage space. A lower price with more features. That sounds like a fair trade to me.
Where’s the Apple Bundle? On the Way, Likely.
Which brings us back to Apple and their subscription services. Apple, back in 2018, publicly started to talk about “services” as being the next revenue generating product. The iPhone has been the largest revenue generator for the company for many years, however, iPhone sales have stabilized. The company needed a plan for sustained revenue. The answer that Apple has turned to is a synergy between hardware and online products. Customers would by the hardware and then buy monthly subscription services. The hardware plus services model gives Apple a sustained revenue stream like the ones that Microsoft and Adobe have for Office 365 and Creative Cloud.
Apple has released a scatter shot of services: iTunes Match, iCloud storage upgrades, iCloud Photo, Apple Music, Apple News+, Apple TV+, and Apple Arcade. If you subscribe to a small number of Apple services, say Apple Music and Apple Arcade, the cost is $15/mo or $180/yr. Subscriptions to Apple Music (Family), Apple TV+, Apple Arcade, and a bump to iCloud storage can easily coast $336/yr. What is missing is the bundling of services at a lower price. Adobe’s Creative Cloud works that way. So does Amazon Prime. Why hasn’t Apple gotten into the bundle game?
There have been a number of possible explanations for this this. The first being one that I mentioned earlier, that Apple is just bad at services. Another is that Apple is having trouble with the licensing terms of bundling Apple Music with other services, as suggested by Chance Miller writing for 9to5Mac. In the early days of online music sales, record companies saw Apple become a powerful middleman between they and the music download buying customers, dictating terms of how music could be purchased through the iTunes Music Store. It was a cautionary lesson for the music industry, for sure, and I feel a contributing factor in the rise of direct to customer streaming services like Disney+. Why share revenue with Apple when studios can have a direct relationship with their customers. Along those same lines, it is possible that Apple News+ could be suffering from a similar content licensing and customer relationship headaches.
Despite the challenges of navigating the legal implications of bundling Apple’s own in-house services (i.e.: Apple Arcade, iCloud Storage, Apple TV+) with services that are built on top of content licensing deals (i.e.: Apple Music, Apple News+), there seems to be a light at the end of the tunnel. Leaker Mark Gurman, writing for Bloomberg, suggest that Apple could finally be readying a services bundle as early as this fall alongside the launch of new iPhone hardware.
Apple Inc. is readying a series of bundles that will let customers subscribe to several of the company’s digital services at a lower monthly price, according to people with knowledge of the effort.
As someone who has been eyeing Apple Arcade as a way to get away from freemium games which require In App Purchases (IAPs) to advance, the idea of being able to get a bundle with more iCloud storage and a games subscription is appealing. I suspect that Apple will focus on the high visibility services of Apple Music, Apple TV+, and Apple News+ to drive adoption and that the smaller servers, like extra iCloud storage and Apple Arcade will be relegated to “sign up and get them for free” status in the bundle.
Could we get an Apple One service this fall that includes Apple Music Family, Apple TV+, Apple News+, Apple Arcade, and 200GB of “free” iCloud storage? How much would this service offering cost? Assuming that someone subscribes to those services, one would spend about $38/mo. What would a price that a customer would shrug and automatically subscribe to a service for? My guess is that for a made-up bundle like the one I mentioned, a customer might expect a 20% discount, bringing the cost down to $25/mo. That seems reasonable. You end up paying for the “big” services and get the “smaller” services included in the monthly price.
The idea of an Apple bundle, like the recently rumored Apple One, is one that customers have been asking about since Apple first started playing with services. I think that Apple customers will go for a single monthly plan that will enhance the experience and joy of using their Apple devices, particularly the iPhone in the vein of an Amazon Prime service.
For me, a $3/mo 200GB iCloud plan is sufficient to prevent my family from seeing the dreaded “Your iCloud storage is almost full” pop-up on a regular basis. Being able to play games on all of my Apple devices for $5/mo without questionable game mechanics is nice. While I do not use a streaming music service, my wife and kids do. Being able to add an Apple Music Family subscription would be a nice perk for them to listen to their music ad-free. For me, would an additional $15-20/mo make sense? To give my family an ad-free music listening experience and some extra TV content, I can see myself signing up Apple One this fall.
If you have owned an iOS device for longer than six months, you probably have found a need to purchase additional Lightning cables and chargers. While you can purchase first-party cables from a local Apple Store or apple.com. Many of us, however, will buy those cables from Amazon or eBay.
As Kingsley-Hughes points out, Apple has published a support document to help customers spot knock-off products. When purchasing cables and chargers for your iOS device, you should look for the Made for iPhone/iPad/iPod (MFi) logos on the packaging.
I encourage you to read Apple’s support document and share if with family and friends. Using fake cables and chargers can damage your Apple products and can pose a fire risk.
So, what accessories are safe to buy? Obviously, purchasing directly from Apple is one way to be sure your product is genuine and safe. There are other third-party vendors that sell high-quality accessories including Amazon Basics, Anker, Belkin, Monoprice, and Nomad.
During Apple’s financial results conference call for Q3 2020, which took place on July 30, Luca Maestri, Senior Vice President and Chief Financial Officer, pre-announced that new iPhones will be shipping a little bit later than usual this year as a result of global COVID-19 pandemic. At about the 24:27 mark into the call, Maestri states:
“In addition, as you know, last year we started selling new iPhones in late September. This year, we project supply to be available a few weeks later.”
In my mind, “a few weeks” means just that – about 3-6 weeks. Had there not been a global health crisis, we would have expected that Apple would have expected Apple to hold their fall iPhone event on or around Tuesday, September 8. Following that would be the launching of pre-orders on Friday, September 18 and new iPhones going on sale by Friday, September 25.
With this new guidance on when to expect new iPhones, Apple is telling investors, and Apple watchers like us, that there will be new iPhones this year and that they will be arriving in October (my guess) rather than November or December.
In my opinion, the iPhone 11 Pro and 11 Pro Max hardware is so good, I wouldn’t mind hanging on to my 11 Pro until the spring. But I get distracted by shiny things and will order a new and completely unnecessary iPhone this fall.
I had to laugh when I watched Apple’s new promotional video ‘Working-From-Home Thing’ featuring the likable Underdogs office team.
You see, I needed a distraction from the shenanigans on social media, on cable news, and in newspapers. Apple’s satirical commercial highlights both the challenges we are all facing while trying to work at home while showcasing their products that help make collaborative work easier. With a run time of over six minutes, the video does feel a little long when compared to 2019’s Underdogs commercial. The scene where one of the Underdogs needs to talk to an IT person hits a little too close to home.
If you want to see what Apple products can do in action, enjoy Apple’s video production values, or simply just relate to trying to work from home when you are used to working in an office, you should watch this short.
The iPad Pro is a real computer. You might be thinking “Yeah, duh!” right now. Let me explain.
I was recently working in my office – my corporate office for my job-y job, not my fun-with-computers home office – and I was using my company issued Dell Latitude laptop. I needed to jump on a conference call, so I undocked my laptop, opened the lid, and moved closer to the window for better lighting. I also wanted to charge my work-issued 2018 12.9-inch iPad Pro. I decided to try to charge my iPad Pro from the USB-C cable from my Dell WD19TB USB-C/Thunderbolt dock.
As expected, my iPad started charging immediately. What I wasn’t expecting was a few seconds after that, iPadOS 13.4 “attached” to the dock and started mirroring the screen, accepting input from my Logitech wireless keyboard and mouse, as well as connecting to the network.
iPadOS 13.4’s wireless mouse and system-wide pointer support worked with my Logitech Unifying Receiver connected K750 keyboard and M510 mouse just as smoothly as it does on the iPad Pro Magic Keyboard or a Magic Trackpad 2. I am also using a Dell 32-inch 4k UltraSharp U3219Q monitor, which displayed the video output from the iPad crisply. With an Ethernet connection, I was able to use Microsoft’s Remote Desktop Mobile client to connect to Windows 10 and Windows Server machines. Files was able to connect to my frequently used SMB server, and I was able to use multiple FileMaker applications hosted on FileMaker servers with FileMaker Go.
There are a few things that I found a little disorienting while using my iPad Pro in place of my Windows laptop. I am confident they will become second nature quickly, but I think that they are worth mentioning in case you, dear reader, want to try your own iPad Pro at work experience.
First, the iPad Pro will go to sleep a lot faster than Windows will put my laptop to sleep. I am apprehensive leaving my iPad constantly connected to power for multiple hours after 100% charge was reached. Second was getting the K750 keyboard to wake up and work with the iPad was occasionally problematic. The M510 mouse never had an issue. As a security feature, the contents of password fields are not mirrored to the external monitor. I kept clicking into the password field thinking I missed the target for the cursor until I realized what was going on. Finally, I discovered that while the iPad saw the USB powered speaks that are connected to the dock, I was not able to play audio of audio of any kind from the iPad through the dock speakers. I will have to keep playing with the speakers to figure out what’s going on.
Overall, I had an enjoyable afternoon working on my iPad Pro in place of my Windows 10 laptop. There are few specific tasks that I probably could have done on the iPad, but muscle memory makes those technical IT tasks quicker for me in Windows. Enabling hardware support for USB-C docks and accessories is not a glamorous headline grabbing iPadOS feature, but I’m glad it is there.