Today is the day that Apple fans have been waiting for all year long: iPhone 15 Launch Day!

You can follow our pick up adventure with the iPhone 15 playlist on my YouTube channel.

My Dad and I will be picking up our new iPhones at our local Apple Store this morning. For folks who pro-ordered like we did, I hope your pickup experience goes well.

For folks who are hoping to score a new iPhone 15 today, I hope that you are able to find the iPhone in the color and size that you are looking for.

Have a great day everyone, and congratulations on your new iPhone purchase!

Today, Sept. 15, at 8:00am Eastern, the one true time zone in my opinion, Apple will begin taking pre-orders for iPhone 15 and iPhone 15 Pro. You will be able to pre-order your iPhone using the Apple.com website, or via the Apple Store app on your current iPhone.

This year’s iPhone 15 line up has a similar pricing ladder as last year.

iPhone 15 $799
iPhone 15 Plus $899
iPhone 15 Pro $999
iPhone 15 Pro Max $1,199

Last year’s iPhone Pro Max 128GB storage tier has been dropped and the 256GB storage tier has remained at the same price. So, in effect, the iPhone 15 Pro Max has gone up $100 in price if you wanted then 128GB version or has stayed the same year-over-year if you go for the 256GB tier like I do.

People who get their pre-orders in this morning will likely be able to reserve their new iPhone 15 for in-store pick up or delivery next Friday, 9/22.

Good luck to everyone who will be pre-ordering today! I hope you get your pick for launch day.