This weekend, Palm made three important moves, not that anyone noticed with iPhonemania 2.0 in full swing.
Electric Blue Centro, Temporary Price Cut
On Friday, Palm introduced a new electric blue Centro on the AT&T wireless network. If you are following along on your scorecards, AT&T now has three colors to choose from: obsidian black, glacier white, and now electric blue. To entice even more people to chose Centro, AT&T has lowered the price to $69.99 when you sign up for a qualifying two-year service agreement. That is great news for anyone looking to jump on the smartphone bandwagon!
You can purchase an AT&T Centro either online from the Palm or AT&T website, or from any AT&T retail outlet. For more details, visit the Palm Centro website.
Sprint Begins Selling the Palm Treo 800w
Just some of the new features include Microsoft Windows Mobile 6.1; a 320x320 touch screen display, a 2.0MP camera, and built-in Wi-Fi and GPS radios. The new Treo retails for $599, however, when you sign up for a qualifying service plan, after instant and mail-in rebates, the 800w sells for $249.99. A handsome price for what could be a very nice phone.
On Sunday night, Palm has yet to issue a press release or update their website and online store. Look for more details come Monday morning.
Oh Palm, sigh…
Working with AT&T to bring out a new Centro, if only in color, and putting a price cut in place was the right thing to do. And launching the much-anticipated Treo 800w on Sprint was another positive step forward.
Yet, once again, Palm’s marketing department show how inept they are. Launching two new phones and introducing a price cut during the same weekend that Apple was rolling out their new iPhone 3G and iPhone 2.0 software was just poor planning.
John Paczkowski from the D: All Things Digital website, has the perfect quote from Charlie Wolf who is an analyst at Needham & Company. The quote reads:
“They took the wrong day to do it,” said Charlie Wolf, a wireless analyst at Needham & Co. “It’s going to be drowned out by the hoopla around the iPhone.”
I truly hope that Palm learns from this mistake, and doesn’t start talking publicly about their Palm OS II/Nova plans and/or devices during the same week that Apple is rolling out new products at MacWorld Expo in San Francisco come January 2009. Palm needs to get out in front of Apple, or get behind them. Just don’t go toe-to-toe with them.