While reading USAToday on my iPad (iTunes link) I ran across an interesting little article talking about how people use their smartphones while traveling.
The research, conducted by Ypartnership/Harrison Group, reported that 20% of travelers in the United States have downloaded and installed travel related applications to their phones. (Sounds logical, doesn’t it?)
The study also found:
- 47% used GPS functionality to find their way to a destination
- 46% searched for flight updates
- 29% compared airfares or hotel rates
- 18% booked air travel or lodging
- 15% viewed virtual visitor guides
- 11% downloaded and/or redeemed coupons
I don’t often have to travel long distances for work that requires me to get on an airplane. But I do have to say, that when I do need to drive out to a public event or to a training center by car, my Palm Pre is riding shotgun with me.
You can read the full article on the USAToday website.