Admit it, you had no idea that Palm was trying to market their webOS phones the to enterprise. I didn’t. So I was kind of surprised to be flipping through my back log of IT magazines and saw an ad for the Palm Pre and Pixi (no distinction between the “standard” and “plus” variety) in CIO Magazine.
The ad reads, in part:
It’s good business.
Mobile doesn’t have to mean complicated. Palm webOS phones integrate seamlessly with Microsoft Exchange, so here’s no need for additional servers or middleware.”
The ad ends with the line, “Learn more about how Palm can simplify your infrastructure at palm.com/simplify.”
Let’s hope that HP’s marketing department can get the word out about webOS in a more meaningful way than Palm’s could. The HP acquisition of Palm is expected to be finalized in the next few business days.
I think with HP, Palm will be making a big push for enterprise. Blackberries beware!
Alan Grassia, Editor
I was looking at some of the IT trade rags have been saying about BlackBerry lately. It sounds an awful a lot like what people were saying about Palm near the end of the Palm OS Treo line (680, 700, 755p). That is a dangerous place for RIM to be.
This magazine ad is a bit catchy because of the features and specifications of the products. There are good ads I've seen at craigslist Philippines sites too that are as catchy and wholesome as this one.