Tomorrow, Apple is expected to unveil a pair of new iPhones: the high-end iPhone 5S and it’s low cost sibling, the iPhone 5C.
While many have been excited about the prospect of a low cost iPhone, I wouldn’t get to excited just yet. We might be better off thinking about the iPhone 5C as a “lower cost” iPhone.
If a new post by AllThingsD’s John Paczkowski is correct, anyone expecting a $300 iPhone is going to be disappointed.
“Analysts expect Apple to price the so-called iPhone C somewhere between $400 and $500, potentially establishing a new mainstream price band between the smartphone market’s high end and its low end.”
Backing those claims is Katy Huberty who last month published a note to investors indicating that Chinese customers, a very important market segment for Apple, find a $486 dollar iPhone to be “acceptable”.
Apple will hold their fall media event tomorrow, Tuesday, September 10, at 10am Pacific/1pm Eastern.