Earlier this week, Apple announced the Peek Performance spring product launch event scheduled for Tuesday, March 8. Happy #MARCHintosh2022 to us!
I love watching these keynotes on my 5K iMac with the lights turned down low with a bowl of popcorn. Corny, I know.
Clearly, Apple has gone full on Dad Jokes with the tease for this month’s event. But can we really infer what might be launched soon based on the trippy colors and the words “peek” and “performance”? I don’t really think so, but I’ll wish cast while we wait for the official product announcements.
It is a pretty safe bet that we will get new iPhone cases and Watch bands in new spring-y pastel colors. Apple has been fairly clockwork with these semi-annual releases. They may not even get any screen time with Apple opting to just post the new products on the website and in stores backed with a press release in the Apple Newsroom.
The iPhone SE, with updated internals, has also been heavily rumored for release later this month. The current iPhone SE was released back in 2020 and two years feels about right for a spec bump.
But and iPhone and some accessories an Apple event does not make.
Peek and Performance
So, what’s up with “Peek” and “Performance”? I don’t expect that we will get a sneak peek at hardware that isn’t ready for launch. I am not expecting an AR/VR headset or the newly redesigned Mac Pro sporting a new M-series CPU. I think those things will be held back until this summer’s WWDC. Those items will be geared toward developers anyway.
How about the redesigned 27-inch iMac? My Magic 8-Ball says, “Try again later.” If you want Apple to make a nice product at a particular price point, forget it. I expect Apple to slap “Pro” in the name and then jack up the price. The 24-inch iMac is the new consumer iMac, while the 27-inch, or larger, iMac will become the new iMac Pro and start somewhere in the $3,000 price range. I expect iMac Pro to be unveiled alongside the new Mac Pro later in the year.
What I am wish casting “Peek” and “Performance” to hint at are new MacBook Air and iPad Air models running an M2 Apple Silicon CPU. That should give both models a nice speed boost and give Apple the opportunity to catch iPad Air up to the advances that iPad mini received last fall.
Since we’re wish casting, is it too much to hope for that Apple finally releases an “affordable” 27 to 32-inch display that isn’t the Pro Display XDR and it’s $1,000 stand? I would happily pay $1,800 for a nice Apple display to go with a new MacBook Pro or M2-infused Mac mini. But we all know that won’t happen. If and when Apple releases a new stand along 27-inch display, I expect it to be $2,800 – $3,200. Still less than an XDR, but not exactly “affordable” considering what you will likely spend on a new 14-inch MacBook Pro.
It is Marketing, After All
If Apple’s plan was to lure me into watching Tuesday’s event, the get the point. I’ll be staying off the Internet as much as possible Tuesday until I am able to watch the event when I get home. The question is, after watching, will I be enticed to use my Apple Card? Checking back in with my Magic 8-Ball, all signs point to “Yes”.