blackberry,  rim

Oh, Snap! O2 Takes a Pass on the BlackBerry PlayBook is reporting today that UK-based wireless carrier O2 is going to sit this round out for the BlackBerry PlayBook.

“Citing issues with the user experience, O2 UK announced on Thursday that it “will not be selling” the BlackBerry PlayBook. The wireless carrier began notifying customers who had signed up for more information about its change of heart on Thursday. The carrier officially stated: “unfortunately there are some issues with the end to end customer experience,” but didn’t delve further into its reasons for the decision.”

I guess it’s better to not let an unfinished product out the door then to have it ship and then be a headache for your customers downstream.