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Apple Introduces the New AppleTV with Support for 1080p Video [U]

Along side the third generation iPad, Apple introduced the third generation AppleTV.  The “tiny entertainment powerhouse” as it is referred to by Apple, now supports 1080p videos downloaded from the iTunes Store for playback on your 1080p television and had a new, streamlined user interface.

The third generation AppleTV retains the same $99 price point.  AppleTV’s tentpole features include: video playback from iTunes Store purchase, Netflix,  YouTube and major league baseball streaming video (subscriptions maybe required), AirPlay, iCloud support, iTunes Match, and Photo Stream.

Owners of the second generation AppleTV will gain access to the new user interface and software features by way of a free iOS software update.

For more details or to order the new AppleTV, visit the Apple website.


The new AppleTV will go on sale next Friday, March 16, at the same time the new iPad goes on sale.  Unlike the new iPad, Apple does not appear to be taking pre-orders for the new AppleTV and the website is still showing a 1-2 week lead time.