Time Magazine's Techland writer, Peter Ha has a good write up of Microsoft's recently announced Windows Phone 7 series mobile operating system, due out at the end of the year (2010). While I don't agree with everything Mr. Ha writes (Doesn't Motorola's MotoBlur do the same social media aggregation trick as Windows Phone 7?), he does a good job of summing up why this now mobile operating system is so important to Microsoft.
"When you think about Microsoft, a lot of adjectives come to mind, but hip and cool are probably not among them. Many consumers associate Microsoft only with the Windows machine they're using. And all those "I'm a Mac. I'm a PC" ads have made Apple users like me feel kind of sorry for PCs.
But it's a brand-new decade, and Microsoft is about to leapfrog Apple — and every other player in the cell-phone world — with the launch of Windows Phone 7 (WP7).
But the most underappreciated product in Microsoft's vast portfolio, the Zune digital media player, is about to roll all these products into one handy little phone that catapults Microsoft ahead of Apple, Google, Palm and BlackBerry's maker, RIM."
You can read Mr. Ha's full article on the Time website.