With the exception of the new GSM cellular radio and AT&T specific software, such as Push To Talk, the new GSM AT&T Centro is expected to be very similar in product specifications as the previously release Centro smartphones from rival wireless carrier Sprint and the recently announced unlocked GSM Centro that will begin selling across Europe shortly.
"Centro offers customers more choices to stay in touch with friends, family and co-workers by using voice, text messaging, instant messaging, e-mail or the Web. Featuring a color touch-screen and full QWERTY keyboard, Centro is the first Palm OS® product to launch with AT&T services, such as XM Radio Mobile, Push to Talk and MusicID."
"The demand for crossover devices is skyrocketing, and the Centro hits a sweet spot for many customers looking for a QWERTY device with a solid suite of messaging and multimedia features," said Michael Woodward, vice president, Business Mobility Products for AT&T's wireless unit. "At a great price that can be coupled with a variety of AT&T's messaging and data options, we are thrilled to offer Centro to our 70.1 million customers."
"Centro offers a simple way for customers to stay connected to the people who are important to them while better managing their increasingly hectic lifestyles, all at the price of a traditional mobile phone," said Brodie Keast, senior vice president of Marketing for Palm, Inc."
The AT&T Centro will sell for $99 with a new two-year service agreement. It is expected to sell for $399 without a service agreement. According to today's press release, there will be an obsidian black edition of the AT&T Centro which is expected to begin shipping in about four weeks. The glacial white Centro goes on sale today at AT&T retail outlets and online at www.att.com and the Palm online store. AT&T's unlimited data plan has been priced at $30 a month in addition to their standard voice and messaging plans.
The Palm Centro website has been updated to include the AT&T Centro product specifications along side the Sprint Centro specifications.