Thursday, November 27, 2014

App Store Goes (RED) To Help Fight AIDS



Apple has long been a supporter of AIDS prevention.  This year, Apple has launched a multi pronged event to help raise awareness of the fight against AIDS.

To start, Apple has posted a special (RED) page on their website.  There is also a link to the RED.org website where you can lean more about the work that is being done and the other companies that are helping fight this disease.


Apple also has a few other promotions going on for your favorite iOS devices.  As in years past, Apple is promoting their (PRODUCT) RED devices and accessories.  Current model iPods are available in (RED) editions as well as (RED) cases for iPhone and iPad.  I have a few of the (PRODUCT) RED cases for my iPhones and iPads.  They cost the same as other Apple cases and look great!  What's better, is that they are on sale all the time.  You owe it to yourself to pick one up and feel good that you are supporting a good cause all the while having a case that looks great on your device!

Apple is also running a special promotion on Friday (11/28/14) and Monday (12/1/14).  On Friday, when you purchase participating products, you will receive a special (Product)RED Apple gift card and Apple will donate a portion of the proceeds to (RED).  Similarly, on Monday, when you make a purchase at an Apple Retail Store or online, Apple will donate a portion of the proceeds from everything they sell to (RED).  That's pretty damn amazing when you consider that Monday is "Cyber Monday" and a lot of people will be doing online Christmas shopping that day.

New this year, is iOS app developer's involvement in the (RED) campaign.  From November 24 - December 7, either 100% of app or In-App Purchase item is donated to (RED)'s Global Fund.  There are some really fantastic apps that are part of the program.


For example, Apple has updated Garage Band with a special (GarageBand)RED Loop Pack.  Rovio has created three special (RED)'s Mighty Feathers levels to play.  My favorite iOS app that is participating in this year's campaign has got to be ustwo's Monument Valley.  With a $0.99 IAP, you can purchase one extra level - Ida's (RED) Dream.


If games and making music aren't your thing, there are still other ways to help.  In total there are 25 iOS app developers involved this year, with apps like 53, Clear, Kitchen Stories Recipes and Star Walk 2.  You can find the complete list of apps and IAP on the App Store.  If you would just like to make a donation you can do that too.  Just open the App Store on your iOS device and make a donation.

This holiday season, we have lots to be thankful for.  Please, make a donation to help fight HIV/AIDS by participating in one of these programs.

Post a Comment