Monday, September 9, 2013

"Low Cost" iPhone 5C


Tomorrow, Apple is expected to unveil a pair of new iPhones: the high-end iPhone 5S and it's low cost sibling, the iPhone 5C.

While many have been excited about the prospect of a low cost iPhone, I wouldn't get to excited just yet.  We might be better off thinking about the iPhone 5C as a "lower cost" iPhone.

If a new post by AllThingsD's John Paczkowski is correct, anyone expecting a $300 iPhone is going to be disappointed.
"Analysts expect Apple to price the so-called iPhone C somewhere between $400 and $500, potentially establishing a new mainstream price band between the smartphone market’s high end and its low end."
Backing those claims is Katy Huberty who last month published a note to investors indicating that Chinese customers, a very important market segment for Apple, find a $486 dollar iPhone to be "acceptable".

Apple will hold their fall media event tomorrow, Tuesday, September 10, at 10am Pacific/1pm Eastern.

[Via AllThingsD.com...]
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