The 'hook' for the Flex is that in addition to being an Android 4.0 Ice Cream Sandwich, the phone will offer a custom User Interface (UI) overlay called "Easy Experience". The intent of Easy Experience is to minimize the complexities of the Android home screen and application launcher 'drawer' that can be overwhelming or confusing for some customers.
On the Flex website, Pantech says the new smartphone as has "an intuitive interface with enhanced usability and efficiency: it’s easy to toggle back and forth from Easy Experience to Standard Experience."
Some other key features of the Pantech Flex include:
- Easy Experience: for people wanting a simple, straightforward view of their phones’ features Simplifying everything without sacrificing anything
- One home screen with quick access to key features: Phone, Camera, Messages, and Menu
- Large, easy-to-read text and buttons
- Shortcut icons with access to: Web, Quick Contacts, App Shortcuts
- Easy navigation with limited scrolling
- Uncomplicated setup process
- Keep benefits of smartphone technology
For now, it looks like the phone is going to be sold in the United States on AT&T, however, Verizon Wireless is also listed on the "Where to Buy" page which suggests that the phone will available on the nation's two largest carrier networks.
There always seems like there is an endless supply of Android smartphones coming to market with a dizzying array of features that cover the range from novice to 'hackers' who love to 'root' and tinker with their phones. I thought that this phone has a clean and simple hardware and software design that it can be a good first smartphone for people upgrading from 'feature phones'.
The Pantech Flex is expected to go on sale at AT&T Wireless on September 16 for $49.99 with a new 2-year service agreement. For more information, visit the Pantech Flex website.